Customer Relationships Bring Big Profits to Small Retailers
Small retailers understand that success is rooted in building long-standing customer relationships. They nurture their best customers over time by learning and remembering individual preferences and...
View Article5 Key Ways to Build Customer Relationships
Money can’t buy one of the most important things you need to promote your business: relationships. How do customer relationships drive your business? It’s all about finding people who believe in your...
View ArticleThe Name Game
According to a November 2004 Jupitermedia Corp. executive survey, 42 percent of marketers who did not personalize their e-mail messages achieved a conversion rate of less than 1 percent, while 42...
View Article3 Ways to Strengthen Your Online Business
Do you have a business plan? A list of goals that sets out just what you want to do with your business and how you’re going to do it? Because if you expect to attain any measure of business success, I...
View ArticleSmart Marketing Tips for Your Website
To compete successfully online, today’s firms must maximize their web presence. This means leveraging your Web site, integrating online and offline marketing efforts, and communicating effectively...
View Article5 Ways to Stay Clear of Spam Filters
According to Return Path Inc.’s “Email Blocking and Filtering Report,” for the first half of 2003, 17 percent of permission-based e-mail messages weren’t delivered to recipients by the top ISPs. The...
View ArticleImprove Your Mail Order Results
Q: I own a small company that sells promotional products to automobile dealers. I send catalogs through the mail using bulk mail. This year I’m sending 120,000 catalogs and need some advice. I thought...
View ArticleHit List
Three important words to remember when opening a retail store may be location, location, location, but opening a virtual storefront on the Internet has its own special rules. Unlike brick-and-mortar...
View ArticleCan a Tweet Button Drive More Traffic to Your Web Page?
Since Twitter changed the face of communications, business owners have increasingly wondered: If I tweet it, will they come? In the big screen adaptation of William Patrick Kinsella’s short story,...
View ArticleGot Stress?
Stress serves its purpose in our lives. Say you’re on safari in Africa, and a lion makes its way into your campsite. Making a beeline for your Land Rover certainly makes good sense, and the stress of...
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